Everything about call tracking with CallFlux

Call tracking is a way to see which marketing channels, campaigns, and keywords make your phone ring. You assign unique phone numbers (or dynamically swap a number on your website per visitor) so that when someone calls, the platform records exactly where that caller came from — a Google Ad, an LSA, an organic search, a specific landing page, or an offline campaign. CallFlux ties each call back to its source and adds AI summaries and lead scoring on top.

CallFlux is an AI-powered call tracking and analytics platform. It assigns tracking numbers to your marketing channels, records and transcribes calls, and uses AI to summarize each conversation, score the lead, detect intent and keywords, and show which campaigns actually drive phone calls. It also includes automation rules, a power dialer, a browser softphone, and call masking.

After each call, CallFlux transcribes the recording and runs it through an AI model that produces a short plain-English summary, a lead score, the caller intent, and any keywords mentioned (like a service, vehicle, or location). This means you can scan a day of calls in seconds instead of listening to recordings, and automatically flag the high-value leads for follow-up.

Dynamic number insertion swaps the phone number shown on your website based on where each visitor came from. A visitor from Google Ads sees one number, an organic visitor sees another. Because each source has its own number, every call is attributed to the exact channel and campaign that produced it — without changing your published business number.

Yes. CallFlux tracks calls from Google Ads (including call-only and call-extension clicks) and Local Services Ads, and can pass call conversions back so your campaigns optimize toward calls that actually convert. It also works with Meta Ads and can push data to your CRM.

Yes. CallFlux supports multi-client management and white-label agency portals on higher tiers, so agencies can give each client their own tracking, dashboards, and reporting under the agency brand. Flat-rate pricing makes it easy to resell without worrying about per-minute overages eating the margin.

Call recording laws vary by state and country — some require one-party consent and some require all-party consent. CallFlux includes tools to help you stay compliant, such as automated recording disclosures and consent capture. You are responsible for configuring recording to match the laws in the regions you operate in.

CallFlux plans are flat monthly rates: Starter $99, Growth $249, and Pro $499. Enterprise is custom-quoted. Every plan includes AI call summaries, call recording, transcription, and lead scoring — there are no per-minute call fees. Tracking numbers are $1.15/month for local and $2.15/month for toll-free.

No. Unlike most call-tracking platforms, CallFlux uses flat-rate pricing with unlimited calls on every plan. You only pay the monthly plan price plus the per-number cost for the tracking numbers you provision. This makes your bill predictable no matter how many calls you receive.

CallRail charges a base plan plus per-minute usage and per-number fees that scale with call volume, so a busy month can spike your bill. CallFlux includes unlimited calls in the flat plan price, so high call volume never increases your cost. For most local businesses and agencies, CallFlux is 30–60% less at the same call volume.

No. All plans are month-to-month and you can cancel anytime. Annual billing is available at a discount (roughly two months free) if you prefer to prepay.

Yes — you can create an account and explore the dashboard before adding tracking numbers. Contact the team for a live walkthrough of AI call summaries, lead scoring, and attribution on your own campaigns.

Every CallFlux plan includes call tracking with dynamic number insertion, call recording and transcription, AI call summaries, lead scoring, a real-time dashboard, and unlimited calls. Higher tiers add more tracking numbers, automation rules, integrations, the power dialer, and API access.