Stop guessing which Google Ads drive phone calls. CallFlux uses Dynamic Number Insertion to attribute every call to the exact keyword, ad, and campaign — then uploads the conversion back to Google Ads automatically.
You spend $2,000/month on Google Ads. People click your ads, visit your website, and some of them pick up the phone. But in your Google Ads dashboard, those phone calls are invisible. You see clicks and impressions — not the 30 calls that turned into $15,000 of revenue.
Without call attribution, you can't tell which keywords convert, which ad copy works, or whether your budget is allocated correctly. You're optimizing in the dark.
Without Call Tracking
Reality: Those 500 clicks also generated 47 phone calls and $18,000 in revenue — but you never knew.
Five steps, fully automated, no manual work required after initial setup.
Google attaches a unique click ID (gclid) to the URL — this is the key to attribution.
A tiny script on your site detects the gclid and displays a unique tracking number from your pool.
The call forwards seamlessly to your real business line. The caller never knows the difference.
We link the incoming call to the exact ad click, keyword, and campaign that brought the visitor.
The phone call appears as a conversion in your Google Ads dashboard — automatically.
Multiple visitors can be on your site at the same time. Each one needs their own tracking number so every call maps to the right click. Numbers recycle automatically after sessions expire.
Example: 3 concurrent visitors
Visitor A • "emergency locksmith"
Sees (817) 555-0042
Visitor B • "car key replacement"
Sees (817) 555-0043
Visitor C • "lock rekey near me"
Sees (817) 555-0044
If Visitor B calls (817) 555-0043, CallFlux knows the call came from the keyword "car key replacement" — not a guess, a match.
Each number handles one concurrent visitor session. Sessions expire after ~30 minutes of inactivity, and numbers recycle back into the pool.
Numbers cost $1.15/mo each via Twilio. You can buy them directly inside CallFlux in seconds.
Attribution tells you where the call came from. CallFlux tells you everything else.
Every call recorded and stored securely. Playback from your dashboard anytime.
Automatic speech-to-text so you can search and skim calls instead of listening.
One-paragraph summary of every call — know what happened without reading the transcript.
AI rates each call as hot, warm, or cold so you prioritize the best leads first.
Spot when callers say "emergency," "quote," "appointment," or custom keywords you define.
Conversions uploaded to Google Ads within minutes — Smart Bidding sees every call.
Google offers built-in forwarding numbers for ads. Here's why most serious businesses switch to dedicated call tracking.
| Feature | CallFlux | Google Native |
|---|---|---|
| You own the phone numbers | ||
| Works with all marketing channels | ||
| Full call recordings | ||
| AI transcription & summary | ||
| Lead scoring & sentiment | ||
| Custom call routing & IVR | ||
| CRM / pipeline integration | ||
| Upload conversions to Google Ads | ||
| Keyword-level attribution | ||
| No setup required |
Google's native forwarding is free but limited. CallFlux gives you full ownership, AI insights, and works across all marketing channels — not just Google.
No developer required. No complicated Google Tag Manager configs. Just four steps.
Name your pool (e.g., "Google Ads Pool"), choose your purpose, and you're ready to add numbers.
Pick your area code, choose a quantity (we recommend 3–5 to start), and purchase directly inside CallFlux. Numbers are live in seconds.
Copy a single JavaScript snippet into your website header. It handles number swapping, session tracking, and gclid capture automatically.
Authorize your Google Ads account in Settings → Integrations. CallFlux uploads call conversions automatically from that point on.
3.2x
True ROAS
52
Calls tracked/mo
$8,100
Revenue from calls
No. The experience is completely seamless. The tracking number forwards to your real business line instantly. The caller hears your normal greeting, voicemail, or IVR.
If all numbers are in use, the visitor will see your default business number. The call still goes through — you just won't get attribution for that specific session. This is rare with properly sized pools.
Yes. CallFlux uploads call conversions to Google Ads via the API. Smart Bidding algorithms use this data to optimize for campaigns, keywords, and audiences that generate phone calls — not just clicks.
Yes. CallFlux DNI detects all traffic sources — organic search, Facebook, direct visits, email, referral links. You can use a single pool for full-site DNI or create separate pools per channel.
Phone numbers are $1.15/month each via Twilio (billed by Twilio). There are no additional per-number fees from CallFlux. You buy numbers directly inside the app.
No. You copy one script tag into your website header — that's it. If you can paste HTML, you can set up DNI. Most users are live in under 10 minutes.
Set up Google Ads call tracking in under 10 minutes. See which keywords drive real revenue — starting today.